HDB Resale
Valuation, COV strategy, negotiation, timeline planning and paperwork, done with care.
Singapore property advisory · HDB · Private · New launches
Practical, data backed advice across HDB resale, private condos, and new launches.
No obligation. No pitch · just numbers.
Where you are
The same data-backed approach at every step, whether it is a first upgrade or a third property.
Valuation, COV strategy, negotiation, timeline planning and paperwork, done with care.
ABSD, decoupling, TDSR and financial planning, laid out before you commit.
We identify the developments with solid investment potential using data, insights, and proven selection approach.
HDB to condo roadmaps with timing, financing, and CPF strategy.
Strategic planning to grow a property portfolio through upgrading, restructuring, or reinvestment.
Accurate, realistic valuations based on current data and on the ground insights.
The team
You get twice the perspectives, property strategy and the financing side. They have personally bought and sold 4 times themselves.
15 y experience
Property Strategist
Fifteen years in Singapore real estate across HDB resale, private condos, and new launches. Helping property owners plan with upgrade timing, execute strategic strategy, and negotiation.
+65 9792 6886
14 y experience
Financing & Strategy
Fourteen years in Singapore real estate with a banking background. Specialises in mortgage structures, CPF scenarios, TDSR planning, and the financial side of every move.
+65 9478 1313
See how a property decision becomes clear.
What follows is one representative Singapore case, worked the way Serene and Mei work every case. The numbers are live. The figures are sample data.
A sample case
Runs on algorithmic precision
| Input | Value | Moves |
|---|---|---|
| Estimated value | S$720,000 | Proceeds · Budget |
| Outstanding loan | S$182,000 | Proceeds |
| CPF used, with accrued interest | S$196,000 | Cash at hand |
| Combined gross monthly income | S$14,500 | TDSR · Max loan |
| Existing monthly commitments | S$1,150 | TDSR headroom |
| Timeline | 9 to 12 months | Route · ABSD |
| Goal | One home, two children | Route |
Every answer here shows its working. Hold, tap, or focus and press Enter.
Position open.
Total Debt Servicing Ratio, at the 4.0% stress rate
Reducing balance, 3.5% p.a., 25 years
Residential tiers, 1% to 6%
Additional Buyer's Stamp Duty, Singapore Citizen
Route A
Recommended
Route B
Route C
Ruled out on TDSR
Filed against this case
⚠ Based on a standard reducing-balance loan. Actual repayments depend on your bank's package, lock-in terms, and applicable fees. Confirm with your banker. Singapore real estate advisory · Information is general and not financial advice.
Position brief
Assembling
ABSD exposure of S$290,000 avoided. Interim housing of roughly four months accepted as the price of that. Route C is ruled out on TDSR.
List inside the MOP wave. Price to the quarter you are actually selling in, hold the valuation, and give the buyer a reason to move that is not COV.
Secure in-principle approval before the listing goes live, at the stress rate rather than the headline rate. Budget from the TDSR ceiling downward.
Our services
From a first HDB resale to a multi-property review, we work the same way: understand your position, map the trade-offs, and execute together.
We help owners understand the fair value, position the listing well, and navigate the resale process from valuation through completion.
Buying private or considering a new launch involves moving parts. We walk through the financial and regulatory implications before you sign anything.
Upgrading is a sequence of decisions, not one. We map the timing of sale and purchase, financing options, and CPF impact so the path is clear.
For owners thinking beyond a single property. We look at what you hold, what it earns, and what a sensible next move looks like.
We pull comparable transactions, factor in stack and condition, and give you a number you can act on, not a hopeful one.
An end to end relationship for clients who want one team across the whole journey: strategy, transaction, and what comes next.
Why work with us
HDB, private, freehold, 99-year, new launch. We translate the complexity into decisions you can act on.
Achievements
Ranking and performance categories at ERA, the largest real estate agency in Singapore.
20+ Total awards
ERA Top Gun, 10 YearsSerene Long · APBC 2026 · ERA
ERA Top Gun, 10 YearsSung Mei Xuan · APBC 2026 · ERA

Amethyst Growth Achiever2026 · ERA

Top 30% Achievers of the Year2025 · ERA

Top 20% Achievers of the Year2025 · ERA

Top 30% Achievers of the Year2024 · ERA

Top 20% of the Year2023 · ERA

Top 600 Achievers, 575th2023 · ERA
Selected from a verified ledger of 24 recognitions across 2023 to 2026. Rankings are internal ERA cohort placements.
How we work
No black box. Each step has a purpose and a deliverable.
01
A non obligation conversation about where you are today: property, financing, timeline, and goals.
02
A roadmap built around your numbers and timing: upgrade path, financing structure, and the trade offs of each option.
03
Negotiation, paperwork, and timeline coordination, with both consultants on the case rather than a single point of contact.
Property Insights
Data-backed commentary on Singapore property — HDB, private, new launches, and the policies that move the market. From the Your Property Insider SG team.
New Launch · 18 Jul 2026
More than half of Lentor Gardens sold on day one at ~$2,365 psf, on the cheapest land in the Lentor cycle. Here is what the take up and the next launch mean for buyers.
Finance & Mortgage · 10 Jul 2026
Selling a $775k HDB flat rarely means a $775k budget. After CPF refund and loan, here is your real war chest and what it buys in the 2026 condo market.
Area Comparison · 5 Jul 2026
Same $1.5M buys 1,300 sqft of condo in Woodlands but 890 sqft in Punggol. Median resale psf by district in 2026, and where your dollar stretches furthest.
HDB · 3 Jul 2026
Tampines 4-room flats that just cleared MOP sell at about $766 psf, no higher than 2015 flats at $791 psf. What that means if you are deciding to sell or hold.
66 pieces across 9 categories: Market Update · HDB · Private Condo · New Launch · Investment · Finance & Mortgage · Policy & Regulations · Tips & Guides · Area Comparison
No obligation · No pitch
Have a conversation about your numbers, your timing, and what a sensible next move actually looks like, for you.
Know the market. Own the decision.